Summary
While working at Forge3, clients needed a way to easily build a landing page and generate leads. For Forge3, the team needed a quick and efficient way to build pages for clients without having to start from scratch for each time. I created templated landing pages that would allow an independent insurance agency to run an ad for a specific insurance coverage, facilitate a contest, or promote an event.
How I Got It Done
I created landing page templates on WordPress using WP Bakery. The landing pages are call-to-action focused depending on the goal of the page.
In order to determine which templates to create, I researched which types of pages clients have requested over the last year to determine topic priority. From my research, I determined that Forge3 needed a landing page for promoting a specific insurance coverage, promoting an event, or facilitating a contest.
After creating the landing pages, I designed a process the Forge3 team would follow based on the types of landing page requests that came through the Forge3 support inbox. In order to get a topic and content from the client, I developed Word Document templates for the client to fill out.
Based on the content provided, the team would create the page using the landing page templates.
Example landing page Word Document templates.
The Process
Step 1:
Client requests a landing page by submitting a support request.
Step 2:
Forge3 sends the client the Word Document template and client fills it out.
Step 3:
Forge3 team designs the landing page, based off the client’s content.
Step 4:
Forge3 team sends the final, designed landing page back to the client.
Landing page template #1 - Run an ad for a specific insurance coverage
Landing page template #2 - Facilitate a contest
Landing page template #3 - Promote an event
Results
The Forge3 team used to spend 2 hours (on average) creating a landing page from scratch for each client. After using the landing page templates, the time was cut by 75% and averages to be 30 minutes per landing page.
Clients need to think about one less thing for their marketing efforts. The only thing they need to do is fill out the Word Document template with their chosen content.